Home Verticals

Verticals

Categories we know how to brief

A vertical here is a kind of sale, not a client logo. We do not publish named customers or their numbers on this site. If your category is missing, send the offer anyway.

Home improvement

Windows, doors, roofing, kitchens, and the jobs that sit next to them. The buyer is usually a household in a postcode your fitters can reach.

  • The product, in the words a homeowner uses
  • The area you will actually visit
  • What sales needs before they book a survey

Home energy

Solar, heat, and insulation. The brief names the measures you install and the eligibility rules you already work under. We do not invent funding claims to make an ad cheaper.

  • Which measures are in, and which are out
  • The rules your team already follows
  • How a useful enquiry is different from a curious click

Trades and property services

Local fulfilment with a radius and a job type. A lead that your crew cannot take this month is not a lead, even if the person filled in a form.

  • The jobs you want more of
  • The distance you will travel
  • The details a scheduler needs on the first call

Finance introductions

For firms that are allowed to receive a specific kind of enquiry. Those permissions and limits are written into the brief. We plan inside them. We do not look for a way around them.

  • The product you are permitted to discuss
  • Who you cannot accept
  • The fields compliance already requires

Professional services

Consultations for firms that sell advice or representation. The page has to say who the offer is for, and the form should not pretend a first conversation is a signed instruction.

  • The matter you want to be contacted about
  • The client you can actually take on
  • What “qualified” means before a fee-earner’s time is spent

B2B pipeline

A defined offer sold to a role or a type of company. The sales team on your side should be able to tell a useful enquiry from a student, a competitor, or a job seeker.

  • The buyer’s role and company type
  • The problem the offer is for
  • Where a new enquiry should land on Monday morning

Your category is not on the list?

Send the offer, the territory, and what you will reject. If buyers can be reached responsibly, we will say whether the work fits.

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