Accepted enquiries
You pay when an enquiry meets the definition. The definition covers the offer, the territory, and the fields your team needs before they will call — a way to reach the person, where they are, and what they asked for.
Out-of-area records, duplicates, and half-empty forms belong in the rejection rule. They are agreed before media runs, so quality is a standard, not an argument after the fact.
- Fits when sales can work a same-day web enquiry
- Handoff to the inbox or CRM you already use
- Priced from the brief, not from a number printed on this site
Booked conversations
Some teams do not want a list. They want a time. We confirm the person still wants the conversation and place it on the diary your closers already keep.
Your people start at the appointment. The brief still says who qualifies, which areas you cover, and what happens when someone does not pick up or no longer wants the visit.
- Fits when the cost of a wasted visit is the real problem
- Confirmation happens before the diary entry reaches you
- The handoff is a calendar, not a spreadsheet
Campaigns in your name
The page and the ads carry your brand. We handle the plan, the creative direction, the media buying, and a report written so a non-marketer can see what was spent and what came back.
Brand work still has a lead rule. Traffic without a definition of a useful enquiry is just a bill for attention. The fee is agreed against the media, with a review point in the plan.
- Fits when you want the enquiry and the brand in the same place
- Creative and media judged on enquiries, not on vanity clicks
- You can show the report to a board without a translator
