Map the offer
We write the offer the way a buyer would repeat it. Who it is for, where you can fulfil it, and what happens after they raise a hand. If that paragraph is fuzzy, the ads will be fuzzy too.
Home Approach
Approach
Media starts after the lead has a definition
Most wasted spend is a brief that never got written. The approach below is the order we work in, so sales and media are describing the same person.
Lock the lead
Together we write what you will accept and what you will send back: territory, product, required fields, and duplicates. “Anyone who is interested” is not a definition.
Build the route
A page that states the offer without padding, a form that asks only what the first call needs, and a channel mix chosen for how those buyers already look — search, paid social, native, or a combination.
Hand off and tighten
Enquiries move as they come in, onto the inbox, CRM, or diary in the brief. They do not sit in a weekly dump. You tell us what was workable. Spend moves toward that, and away from what your team will not call.
Week one
What has to be true before media is live
From you
- The offer, in one sentence a stranger can repeat
- Where you can fulfil it, and where you will not go
- What a useful enquiry must include
- What you will reject without debate
- The inbox, CRM, or calendar that should receive it
- The person who can judge quality in the first weeks
From us
- A written lead definition before spend
- A named handoff, tested with a sample record
- A channel plan tied to that definition
- A review rhythm you can keep
- A recommendation to pause or shift if quality slips
- A price quoted from your brief, not from a public rate card
What this page is not
It is not a promise of a volume, a cost, or a close rate. Those come out of your economics and the market you sell into. If a number appears in a sales conversation, it will be labelled as a plan for your brief, not as a result Adpeako claims to have already delivered for someone else.
It is also not a contract. Terms, including how pausing works, are written into the engagement you actually sign.
Start with the offer and the territory.
That is enough for a first reply. We will tell you if the rest of the brief is worth writing.