Compliance and quality

Plain facts about how a lead is made, checked and delivered.

01First-party only

Every lead is generated by us, on our own landing pages, with our own media spend.

No bought lists, no co-registration, no incentivised traffic, no sub-affiliates.

We never approach our partners’ clients. We are a supplier, not a competitor.

02Consent capture and logging

Consent is given on the landing page where the lead is submitted, with the consent wording shown at that moment.

For every lead we log the timestamp, the source URL, the exact consent wording and the IP address.

That consent record is delivered with the lead, so you hold the proof yourself.

03Validation

Phone number and email address are checked before a lead is delivered.

A lead that fails validation is not delivered.

04Duplicates

Every lead is checked for duplicates before delivery. The duplicate window is agreed before launch.

05Data retention

Lead data is kept and deleted as agreed in the DPA.

06Data processing agreement

We work in line with the GDPR from capture to delivery.

A data processing agreement (DPA) is available on request: info@adpeako.com.

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